Talk synopsis
Digital is often regarded as green or sustainable by default. But it’s not. The truth is that whilst digital is usually much less impactful than offering a real-life alternative, it is not without significant downsides.
Did you know that if the internet were a country it would be the 7th largest emitter of carbon emissions in the world?
Our extensive use of digital does add up to cause a sizable impact and this impact needs to be addressed and reduced, just like every other sector. Even more so when digital is used wastefully.
In this masterclass, you’ll be guided by Hannah Smith from the Green Web Foundation. The Green Web Foundation is a non-profit with a mission to transition the internet to be fossil-free by 2030. She’ll work with you to explore a definition of sustainability using the Doughnut Economics framework and discuss what any SME using digital can do to reduce their impact.